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GUNS N' ROSES' 'Not In This Lifetime' Recognized With TICKETMASTER's 'Touring Milestone Award'

March 15, 2019

GUNS N' ROSES' "Not In This Lifetime" is among 17 concert tours that ended in 2018 that have been recognized with Ticketmaster's inaugural Touring Milestone Award. The award was developed to recognize the amazing artists behind the top global tours as measured by the total number of tickets sold and fans reached. To qualify, a tour must have wrapped during the year with total global sales in excess 500,000 tickets.

Last year, Ticketmaster Music — the company's artist services division — supported more than 700 tours and Ticketmaster sold almost 500 million tickets globally.

Ticketmaster said in a statement: "When you look at the tours that wrapped this past year, it's incredible to see the caliber of artists that were on the road. These artists are unmatched in their ability to transport an audience to another place through their music, performance and production. This Touring Milestone Award is intended to recognize their commitment to their fans, to their art, and to the live experience."

"Not In This Lifetime" began in April 2016, and after 159 shows in 41 countries, it played its last date at Aloha Stadium in Honolulu, Hawaii on December 8, 2018.

"Not In This Lifetime" is now believed to be the second-highest-grossing tour of all time, having generated more than $500 million since it began three years ago.

According to Pollstar, "Not In This Lifetime" topped $82 million in sales during 2018 alone, having grossed an average of $3.7 million per show over the course of the 24-date run.

GUNS kicked off its long-rumored and long-awaited reunion tour in April 2016 with a club show in Hollywood and appearances in Las Vegas and at California's Coachella festival.

The "Not In This Lifetime" tour features classic-lineup members Slash (guitar),Duff McKagan (bass) and Axl Rose (vocals) backed by guitarist Richard Fortus, drummer Frank Ferrer, keyboardist Dizzy Reed and second keyboardist Melissa Reese.

Photo credit: Katarina Benzova

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